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Buy This Book!

Tue, 02/01/2011 - 11:45 -- admin

Now for an unashamed plug and a plea to all readers of this blog to buy a book.  It’s not just any book, it’s the newly released “A Guide to Open Innovation and Crowdsourcing” edited by Paul Sloane and published by Kogan Page.  You can buy it on Amazon.com or Amazon.co.uk.

So why should you be interested in this book?  Well, it brings together twenty leading thinkers and writers on Open Innovation.  And me. 

People like Henry Chesbrough, Braden Kelley, Stefan Lindegaard and Julian Keith Loren.  You will find companies like LG, Kraft and Unilever, as well as representation from intermediaries like Hypios and Nine Sigma. The topics are also broad and comprehensive.  They will help you to look outside your own organisation to find innovative products, services and enabling technology, and how to use those innovations to advance business strategy.  It is also practical, explaining how to overcome difficulties in the application of Open Innovation and Crowdsourcing.

So if you really want to get an overview of what Open Innovation is all about, buy this book now.  And if you want any more detailed help, feel free to contact me.

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