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The stereotype image of a large company is one of distance, secrecy and lack of speed. Yet Shell is actively trying to change this view. This mega company with a turnover of $451bn recently invited a small group of bloggers to visit Shell Technology Centre Amsterdam (STCA) to tell them about their innovation plans. My invitation arrived out of the blue so, not being sure what I’d done to deserve it, I accepted with a growing sense of curiosity.
I spent a thoroughly enjoyable two days recently at the Open Innovation Forum in Baltimore. It had a packed agenda, including lots of opportunity to network and uncover the “state of the nation” of Open Innovation. My conclusion is that OI is in a healthy state.
I read a fascinating article last week about Google X, the X representing 10; making problems 10 times better in a timeframe of 10 years. This part of the company is challenged to produce “moonshots”. At Google, a moonshot has three criteria. First, it can potentially solve a really big problem for the world. Second, it has to have radical, almost science fiction-like technology. Finally, it has to show progress, giving it a glimmer of hope that it could actually be possible.
Here’s a proposition – a company will never succeed with innovation unless the culture is supportive. It’s best encapsulated in the phrase “culture eats strategy for breakfast”, attributed to Peter Drucker, the noted management guru. This is the last of four articles focused on creating a culture of innovation.
Here’s a proposition – a company will never succeed with innovation unless the culture is supportive. It’s best encapsulated in the phrase “culture eats strategy for breakfast”, attributed to Peter Drucker, the noted management guru.
